Pay-for-Performance Video Advertising
We’ll produce a custom video, suitable
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more … Read the rest
The use of browser cookies and ad tracking, in general, are fundamental to our web experience. Ad tracking provides two important advantages within the advertising landscape:
I don’t buy Apple products, but I’m generally a fan of their ads. Their newest video-ode to the “Work From Home” (WFH) culture is a sequel to their “Underdogs” spot from last year (see below).
As a reflection of the 2020 working reality, the protagonist crew is collaborating remotely. This is a compelling product … Read the rest
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest
For some business owners, particularly those who may be new to video, there’s a certain formality they may ascribe to the medium, even though YouTube is famous as an informal media — as well as everything else. That’s not to suggest that informality is, or is not, the best way to present your brand … Read the rest
Lead generation, as part of the marketing and sales process, boils down to connecting buyers with sellers. The overall process can be very short, such as when a consumer lands on a web page and determines that they will make a purchase right then and there. (For example, buying a book or a DVD).… Read the rest
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within i
These days, Black Hat SEO can have the effect of pushing your content into a black hole of the internet, effectively making it non-existent.
“Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings … Read the rest