YouTube vs TV: Business Promotion with Gordon Ramsay

For some business owners, particularly those who may be new to video, there’s a certain formality they may ascribe to the medium, even though YouTube is famous as an informal media — as well as everything else. That’s not to suggest that informality is, or is not, the best way to present your brand … Read the rest

“Offer Service” (For Free?)

The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your product or service into the hands of potential paying customers (who would not otherwise … Read the rest

Black Hat SEO Examples

These days, Black Hat SEO can have the effect of pushing your content into a black hole of the internet, effectively making it non-existent.

Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings … Read the rest

“Testing” Your Way To Internet Marketing Success

What is Direct Response Testing? (3 minute video)

Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.

Inadequate market testing will not only generate inferior results for your advertising … Read the rest

What is a Landing Page?

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest

“Keywords: Keys to Internet Marketing”

Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of internet marketing. Search engine optimization, pay-per-click advertising and much of Internet marketing, in general, is built upon the use of … Read the rest

How To Start And Grow A Tech Company

Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up.

He started Mint with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years.

This video is … Read the rest

Social Media Chocolate Strategy

This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.

My feedback was simple: Eat more chocolate and spend less time … Read the rest