Pay-for-Performance Video Advertising
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest
We provide leads and sales to clients through marketing, advertising and sometimes on a pay-for-performance (P4P) basis. We also provide short advertising trials to see if the lead generation will be mutually profitable.
For P4P partnerships, in particular, there’s an inherent tension built into a free trial. On the one hand, we bring … Read the rest
Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.
It breaks down advertising into two camps:
15sec VIDEO EXAMPLE. Service promo video. Created with stock photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.… Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.
SEO facilitates the interaction … Read the rest
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
The basic appeal … Read the rest
Many of the ads that you see on your computer, tablet or phone are targeted specifically to you. Here’s a brief outline of how programmatic advertising works.
Certain websites have default locations on … Read the rest
15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.… Read the rest