Video and TV Interview Tips

Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?

You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest

Ten Lead Generation Models

Pay-for-Performance Video Advertising

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.

Lead generation includes any, or a combination of, the following:

Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest

How the Google Search Ad Auction Works

If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.

Bear in mind … Read the rest

Copywriting Guidelines

Effective copywriting equates to your “salespeople in print.”

“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.

Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?

With the advent of 21st century marketing technologies, some … Read the rest

Google Ads Conversion Tracking

One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”

Especially since the majority of traffic who might be buyers of your products or services, won’t … Read the rest

PowerChute

15sec VIDEO EXAMPLE: Social media and website product video. Features slow motion of product for viewer inspection vs fast speed and fast music for product use. Accent elements added to highlight product performance.… Read the rest