Introduction to Smart Bidding with Google Ads

“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions … Read the rest

Tijuana Flats

15sec VIDEO EXAMPLE: Social media video. Features motion graphics of titles, as well as accent elements surrounding products for emphasis. Additionally, visual effects added, such as brief flashes of “glow” and “brightening” in products … Read the rest

“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest

2-Week Trial: Custom Leads & Sales

  • Apply Before May 30, 2021
  • 2-Week Trial
  • Supports P4P Partnership Qualification
  • Custom Real-Time Leads & Sales Solely for Your Business
  • We advertise your product or service
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How Much Does a TV Commercial Cost?

TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. As a result, the main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).… Read the rest

How I Film Epic Pizza B Roll

Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.

A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.

Speaking of video editing, as compelling as many of the shots are, this BTS … Read the rest

What is a Website’s Value?

Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).

There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest