What is a “Performance-Oriented” Website?

network

Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.

At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest

Should You Create an Infomercial for Your Product?

eCommerce

After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.

In fact, infomercials became so profitable that more and more … Read the rest

Zadok Jewelers

15sec VIDEO EXAMPLE. Created with still photos. Visual effects used to animate background. The design intent is to inspire viewer attention with elegant imagery and minimal text.… Read the rest

Introduction to Smart Bidding with Google Ads

“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions … Read the rest