Pay-for-Performance Video Advertising
With the advent of modern advertising, and internet marketing technologies in particular, has generating more sales become easier, more efficient and less costly?
Or in fact, has marketing become more complex, more misunderstood, less efficient and more costly? (And I’m not even talking about integrating artificial intelligence into your marketing and advertising mix).
In brief: … Read the rest
If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term. But … Read the rest
15sec VIDEO EXAMPLE: Product demonstration video to encourage free trial. The concept was to inspire consumer interest by showing the product in action.… Read the rest
For many small business owners, the phrase “advertising” conjures images of throwing money into a black hole. They invest in flyers, social media ads, pay-per-click ads, or local newspaper spots, only to be met with crickets. The phone doesn’t ring, website traffic remains stagnant, and sales figures barely budge. It’s a frustrating, demoralizing experience that … Read the rest
There are a number of online lead generation models, and they all center around the concept of providing relevant,
In addition to continuing your own lead generation strategies – online or otherwise – an additional option is to outsource this activity. In exchange for payments on a per-lead basis, … Read the rest
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.
At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest
Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest
We’ll produce two videos, customized to your product or service. Then we’ll advertise both videos to your prospects in your geographical area on YouTube until they reach 20,000 views in total. (More views available upon request). This will show which video generates the best response for future marketing.
This special … Read the rest
A recent large-scale study by OpenAI, analyzing over a million conversations, reveals a significant change in user behavior: almost one in four chats on ChatGPT are people actively seeking information, asking for advice, and researching what to buy. This category, known as “information seeking,” has exploded, growing from 14% to 24% in just one … Read the rest