Pay-for-Performance Video Advertising
The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.
However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers … Read the rest
You’ve probably read a few marketing books in the past.
But how many ‘old’ marketing books have you read?
I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my opinion, the most important one is not a new one. … Read the rest
Is there anything better for your business than Pay-for-Performance leads and sales?
Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.
We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.
How far can your business expand?… Read the rest
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
The basic appeal … Read the rest
Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.
But Google shows ads and video ads in other places, too.
Google calls those other places “partners.”
Google video partners are … Read the rest
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partners sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with third … Read the rest
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
Others have length limitations, … Read the rest
Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).
Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.
80sec VIDEO EXAMPLE: Cable television PSA. Features three spokespersons, including a local politician, as well as stock music.… Read the rest