30sec VIDEO EXAMPLE. Web and social media promo video. Created with still photos and a custom music composition. Features visual effects (VFX) and motion graphics. High-impact titles convey the message.… Read the rest
What is a “Performance-Oriented” Website?
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.
At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest
“Traditional Media is Changing” (Today’s Understatement)
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
Should You Create an Infomercial for Your Product?
After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.
In fact, infomercials became so profitable that more and more … Read the rest
How to Create Successful Facebook Video Ads: A 3-Step Formula
Sales and marketing funnels are similar, although not identical. The number of steps and naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the above video, the funnel … Read the rest
How to Hire a PPC Freelancer or Agency for the Most Value
Should you hire a PPC freelancer or a PPC agency?
PPC Freelancer vs PPC Agency
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
Zadok Jewelers
15sec VIDEO EXAMPLE. Created with still photos. Visual effects used to animate background. The design intent is to inspire viewer attention with elegant imagery and minimal text.… Read the rest
4 Stages of P4P Lead Generation: The Virtuous Cycle
The following four stages represent the lead-generation progression for our pay-for-performance (P4P) services. These stages also parallel our P4P trial process and includes:
- consultation
- 2-week trial
- 90-day trial to determine an
- ongoing P4P partnership
In brief, the following stages represent our internal lead generation operations and services.
Whereas, the P4P Partner Process is … Read the rest
OfferUp
15sec VIDEO EXAMPLE: Web and social media promo video. Features live actors, motion graphics and accent elements. Designed to convey key message without audio narration.… Read the rest
Introduction to Smart Bidding with Google Ads
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions … Read the rest