Pay-for-Performance Video Advertising
Uploading videos to YouTube is easier than ever, primarily because the platform accepts a great variety of video lengths, as well as the majority of video formats.
In brief, any YouTube user can upload videos up to 15 minutes long. However, users who have a good track record of complying with YouTube’s Community Guidelines may … Read the rest
Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?
You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest
15sec VIDEO EXAMPLE: Social media video. Features motion graphics motif and visual metaphors to support the message.… Read the rest
Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.
Lead generation includes any, or a combination of, the following:
♦ Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest
There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models).
In the world of online marketing, incorporating email into … Read the rest
If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.
Bear in mind … Read the rest
Effective copywriting equates to your “salespeople in print.”
“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.
Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?
With the advent of 21st century marketing technologies, some … Read the rest
This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.
Although it’s clear that when an advertiser is indicating targeting preferences for his or her ads, … Read the rest
One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”
Especially since the majority of traffic who might be buyers of your products or services, won’t … Read the rest
15sec VIDEO EXAMPLE: Social media and website product video. Features slow motion of product for viewer inspection vs fast speed and fast music for product use. Accent elements added to highlight product performance.… Read the rest