Pay-for-Performance Video Advertising
Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest
Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.
SEO facilitates the interaction … Read the rest
With the advent of modern advertising, and internet marketing technologies in particular, has generating more sales become easier, more efficient and less costly?
Or in fact, has marketing become more complex, more misunderstood, less efficient and more costly? (And I’m not even talking about integrating artificial intelligence into your marketing and advertising mix).
In brief: … Read the rest
w do search engines like Google, Bing, or DuckDuckGo manage to sift through billions of web pages to find the exact information you’re looking for in a matter of seconds? The answer lies in a complex system involving algorithms, indexing, and ranking.
At the core of search engines is a vast database called an … Read the rest
If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term. But … Read the rest
15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.… Read the rest
There are a number of online lead generation models, and they all center around the concept of providing relevant,
In addition to continuing your own lead generation strategies – online or otherwise – an additional option is to outsource this activity. In exchange for payments on a per-lead basis, … Read the rest
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.
At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest