The Four Fundamentals of Database Marketing

The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.

However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.

Database marketing refers … Read the rest

Scientific Advertising

You’ve probably read a few marketing books in the past.

But how many ‘old’ marketing books have you read?

I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my opinion, the most important one is not a new one. … Read the rest

Pay-for-Performance Marketing & Advertising

Is there anything better for your business than Pay-for-Performance leads and sales?

Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.

We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.

How far can your business expand?… Read the rest

P4P Partnership Process

Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?

We’re looking for win-win partnerships.


Synopsis: Pay-for-Performance (P4P) Partnership Process

  • P4P Risks/Rewards
  • What We Don’t Do
  • What We Do
  • Data Science & AI
  • The Catch

  • P4P Trial Selection Process
  • Qualification Examples
  • 2-Week P4P Trial
  • 90-Day P4P Trial
  • P4P Remuneration

Pay-for-Performance Risk/Rewards

The basic appeal … Read the rest

The Old Way of Marketing

Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).

Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest