30sec VIDEO EXAMPLE: Features custom music, motion graphics and visual effects (VFX). The primary stock video clip was altered to conform with the mood of the message, which is primarily driven by text for social media.… Read the rest
Product Deep Dive: The New Google Analytics
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest
International Standards
15sec VIDEO EXAMPLE. Still photo with animation, visual effects, motion graphics and stock music. The text is the message. Video intended to convey the message without viewer audio enabled.… Read the rest
Gorjana
15sec VIDEO EXAMPLE. Created with still photos and stock music. Visual effects (VFX) used to animate products. The design intent is to inspire viewer attention with elegant imagery and minimal text.… Read the rest
YouTube vs TV: Business Promotion with Gordon Ramsay
For some business owners, particularly those who may be new to video, there’s a certain formality they may ascribe to the medium, even though YouTube is famous as an informal media — as well as everything else. That’s not to suggest that informality is, or is not, the best way to present your brand … Read the rest
Dyper
15sec VIDEO EXAMPLE: Web and social media promo video. Features live actors, motion graphics and visual effects (VFX). High-key imagery intended to convey key messages without audio narration.… Read the rest
Lead Generation and Sales Conversion Statistics
Lead generation, as part of the marketing and sales process, boils down to connecting buyers with sellers. The overall process can be very short, such as when a consumer lands on a web page and determines that they will make a purchase right then and there. (For example, buying a book or a DVD).… Read the rest
“Offer Service” (For Free?)
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within i
Black Hat SEO Examples
These days, Black Hat SEO can have the effect of pushing your content into a black hole of the internet, effectively making it non-existent.
“Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings … Read the rest