Pay-for-Performance Video Advertising
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to
In … Read the rest
This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time … Read the rest
RSS is an abbreviation for Really Simple Syndication (also, Rich Site Summary). So what the heck is that? Well, for the first term, the initial two words are likely simple to grasp.
However, some folks might benefit from a little clarification about “Syndication.”
The word syndication comes from “syndicate,” which has a number of … Read the rest
A blog is a type of website.
The word “blog” is a contraction of “weblog.”
Of course “Web” refers to the “World Wide Web” (www), which is a very large set of interlinked documents accessed via the Internet.
A “log” is a regularly updated record of activities or events, such as ship’s log.
So, a … Read the rest
In every-day language, many folks regularly use the terms Internet and World Wide Web (Web) as synonyms.
However, the terms are not identical.
The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers.
In contrast, the Web is one of the services communicated via the … Read the rest