Social Media Chocolate Strategy

This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.

My feedback was simple: Eat more chocolate and spend less time … Read the rest

What is RSS?

RSS is an abbreviation for Really Simple Syndication (also, Rich Site Summary). So what the heck is that? Well, for the first term, the initial two words are likely simple to grasp.

However, some folks might benefit from a little clarification about “Syndication.”

The word syndication comes from “syndicate,” which has a number of … Read the rest

What is a Blog?

A blog is a type of website.

The word “blog” is a contraction of “weblog.”

Of course “Web” refers to the “World Wide Web” (www), which is a very large set of interlinked documents accessed via the Internet.

A “log” is a regularly updated record of activities or events, such as ship’s log.

So, a … Read the rest