We’ve produced over 1500 cable TV shows, commercials, public service announcements, documentaries and web videos. (VIEW EXAMPLES).
We’ve been honored with numerous Awards & Press mentions.
“SCRIPT-TO-SCREEN” VIDEO SOLUTIONS
We do video production and digital advertising.
One highlight was helping a health information business grow from nothing to over $100m in 3 years through online marketing, direct mail and national TV.
Since 2008, we have been producing the weekly California cable talk-show series, Our Ventura TV.
VIDEO PRODUCTION CONCEPTION
A collision of budget and brilliance.
Plan well. Spend less.
The reality is that there’s no limit to the amount that can be spent for video production; whether for online or on TV.
Hence, even before the scripting and planning, there is a question of cost. What’s your budget?
Similar to buying other products or services, the issue of cost will help shape the discussion towards an achievable goal.
For example, you won’t be getting A-list actors to appear in a low-budget, 30-second video.
Some other considerations can include “What type of video do you need?” (See below for examples.)
If you are interested in videos to support your sales efforts, you may want to think in broad categories, such as which part of the sales process you want to emphasize:
- BUILDING AWARENESS: Videos in this category should attract users and introduce your message to a new audience. (Some “Big Brand” commercials are high-profile examples, but they are also used by small and medium businesses for grand openings or new product announcements).
- APPEALING TO RESEARCHERS: Videos in this category are attempting to convey how your product or service will fulfill the buyer’s objective or solve their problem. You want your video in front of those who are researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions. (“How To” videos are a common example.)
- BUYERS: Many businesses understandably focus on this latter part of the sales funnel: making a purchase. In this category, your videos should prove to your prospects why your product or service should be purchased now. (Infomercials and commercials with a specific sale or offer are the most common).
VIDEO PRODUCTION PROCESS
What’s involved with professional video production?
Whether you want to bring your idea to life, or are seeking insights into what will generate the best results for your money, we’re here to support your goals.
Video production includes the actual video recording as well as recording voice-over narration or dialogue. It also includes shooting or obtaining any background or supporting footage.
Production can also involve props, makeup, wardrobe changes, scouting/securing locations and any specific preferences re lighting, camera shots, and more.
We service local and national brands across the USA (see video examples below).
Video Process
We produce videos informed by your budget. And then produce results that will surpass your expectations.
Whether you have a clear idea of what you want to accomplish or whether you can benefit from informed guidance and best practices, we make video production easy.
The process starts with a discussion regarding your objectives and budget.
We may ask what you want to accomplish and/or what types of messaging you have in mind.
Where you envision the video will be shown can also inform the production (social, TV, your website, etc.).
From there we’ll outline and script how to get it done. We’ll consult with you on many details or just major points, depending upon your preference. Schedule a call.
Common Videos
- Commercials
- Social Media Videos
- Explainer Videos
- Product Videos
- Testimonial Videos
- Interview Videos
- Behind-The-Scenes
- Animation Videos
- Infomercials
- Video Tutorials
- “How To” Videos
- Documentaries
VIDEO EDITING
Sometimes very little ‘new’ shooting is necessary. Sometimes no shooting is needed at all.
If you already have videos, photos and/or other graphics that will serve to represent your message, maybe you just need some professional editing, music, voice-over, audio effects (AFX), visual effects (VFX), motion graphics, accent elements and other polish to turn your visual assets into a video that will match the professionalism of your organization.
Furthermore, many times stock video clips may be all that’s needed to give your message a professional edge, or to enhance certain presentations — especially if you’re desiring to save money relative to bringing our crew to your location or shooting in our studio.
Check out the video and TV examples below for inspiration, some of which include stock video clips and client assets combined with pro editing, voice-over, AFX, VFX, motion graphics and accent elements. Furthermore, what may not be quite as visible for some viewers is our professional “grading” which conforms or enhances the colors and moods of different visual assets so they work harmoniously together. (Although grading can sometimes be executed more dramatically for effect). Color grading is the final polish that is applied to all professional films, commercials and pro video productions.
VIDEO DISTRIBUTION
How do you get people to see your videos?
Important considerations about getting your message out to the world include cost vs. demographics and geography. Part of determining the right demographics is determining the ideal viewers for your message.
What if your target audience is too narrow? Even though online targeting can be surgically precise, if there aren’t enough people to connect to your message, then the demographics may need to be widened.
What if your target audience is too broad? Then you conduct limited tests on sub-segments of your target audience to refine messaging before spending larger amounts on broader distribution. Alternatively, you can simply display your message in front of the highest-performing sub-segment.
Online
The great advantage to online video distribution is the ability to get your message in front of the right people at the right time.
This can include showing your video to people at the instant they are searching for your exact products or services.
It can also include showing your video to people who may not be searching at this instant, but who are nevertheless identified as your target customers. For example, showing your sports equipment to sports enthusiasts.
Or showing videos of your baby products to new mothers.
Online video distribution offers the most exacting opportunity for precise targeting in addition to performance metrics.
On TV
TV is unparalleled in its ability to reach a wide audience.
Even though the cost-per-view can (but not always) be lower on TV, compared to online, it’s also associated with larger out-of-pocket costs. That’s true for national advertising.
What’s not as widely appreciated is that you don’t have to advertise on TV nationally.
You can advertise only in your state or only in your county or city or only in a specific zip code.
Local TV is where the big savings are.
Target your TV commercials only to the local geographical zones that make the most sense for your business.
TV is a powerful way to get your message out when done right.
VIDEO / TV ADVISEMENT
Got a big idea that you want to bring to the world?
Want to understand some of the challenges along your path?
Want to spend less by bucking some common advice you’ll encounter in the industry?
Schedule some phone time with Skyworks Marketing.
Strategic Advisement
Just because you have ad money doesn’t mean you should spend it on TV.
For certain businesses, it’s the right move.
But even when it makes sense, the how and when are critical to success.
This includes how to use digital advertising to optimize your television expenditures and when you should make key decisions regarding production and media purchases.
There are also a variety of pros and cons for infomercial marketers to consider, including when you should go to brick & mortar retail if you have a success.
Do you fully understand the calculus of a shorter vs longer runway towards maximizing your spend? (It’s not the same for everyone).
Schedule some phone time to invest your ad dollars wisely.
Production Advisement
Where can you cut production costs?
More importantly, where should you not cut costs?
Why much of the industry, even when seemingly well-intended, has goals that do not align with your best interests and how to navigate such without losing your shirt.
How many versions of creative should you produce?
Why the worst thing you can do is to come up with a seemingly great TV commercial idea, hire professionals to produce it, get in on the air, only to find out too late that it’s not profitable. (And some of the production industry will encourage and support this).
The bottom line is that the goals of video and TV production companies do not always align with your business.
Find out how to maximize your video and TV success.
VIDEO/TV EXAMPLES BY CATEGORY
(These are only a fraction of the videos we’ve created).
VIDEO/TV EXAMPLES BY BRAND
(Click to view)
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Lara Croft
15sec VIDEO EXAMPLE: Animated mobile-device ad for video game. Features motion graphics titles. The original version was presented in a vertical format for social media.
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Java Grill
15sec VIDEO EXAMPLE: This social media video contrasts a youthful, high-energy dancing experience versus the relaxed and personal charm of the coffee bar.
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PowerChute
15sec VIDEO EXAMPLE: Social media and website product video. Features slow motion of product for viewer inspection vs fast speed and fast music for product use. Accent elements added to highlight product performance.
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Tijuana Flats
15sec VIDEO EXAMPLE: Social media video. Features motion graphics of titles, as well as accent elements surrounding products for emphasis. Additionally, visual effects added, such as brief flashes of “glow” and “brightening” in products shots (still photos) to make them more animated and vibrant.
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Realtor
15sec VIDEO EXAMPLE: Features stock video clips, custom look, motion graphics, stock music. voice over and photo. Script was written to emphasize “Simplicity.”
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Bank of the West
15sec VIDEO EXAMPLE: Social media video. Features motion graphics motif and visual metaphors to support the message.
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Toastmasters
1min VIDEO EXAMPLE: Talking-head television public service announcement (PSA). Features supplemental stock video, motion graphic titles and VFX background (not a green screen).
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People Magazine
15sec VIDEO EXAMPLE: Magazine video with still photos. Features motion graphics to add animated energy. The original version was square for social media feeds.
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Chegg Study
15sec VIDEO EXAMPLE: Features male and female voice-overs with software videos, stock music, motion graphic titles, and visual effects (VFX).
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Mail Art PSA
30sec VIDEO EXAMPLE: Features original artworks, voice-over, motion graphics, custom graphics, stock video and customized stock music.
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ChargeCords
15sec VIDEO EXAMPLE: Social media product video. Features motion graphic titles as well as animated accent elements to highlight product performance. The original version was square for social media feeds.
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Moments Engraved
15sec VIDEO EXAMPLE. Features motion graphic titles, VFX and animated accent elements to highlight service and product. Website and Call-to-Action removed for this example.
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US Navy
30sec VIDEO EXAMPLE: Features stock video, motion graphics, accent elements, stock music, exaggerated colors, simple message and an accelerated pace intended to amplify action.
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Be a Foster Parent
80sec VIDEO EXAMPLE: Cable television PSA. Features three spokespersons, including a local politician, as well as stock music.
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US Bank
15sec VIDEO EXAMPLE: Web and social media promo video. Features simple message, live actors, voice-over and motion graphics. Basic message titles added for viewers who don’t have audio turned on.
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Call 211
30sec VIDEO EXAMPLE: Features stock video, custom graphics, motion graphics and voice-over. Primary message (“Call 211”) visible most of the time. Supporting messages visible for less time.
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Visit Korea
60sec VIDEO EXAMPLE: Social media promo video to encourage South Korean tourism. Features stock music, motion graphic titles, stock video and visual effects (VFX).
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Closer School
30sec VIDEO EXAMPLE: Talking-head teaser video. Features repetition of key messaging, further accentuated with titles, sound effects, motion graphics, audio effects and subtle visual effects.
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Lele Sadoughi
15sec VIDEO EXAMPLE: Features models, live video, motion graphics, motion photos, and stock music. Simple message titles to amplify product message.
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Quest of the Keys
30sec VIDEO EXAMPLE. Web and social media promo video. Created with still photos and a custom music composition. Features visual effects (VFX) and motion graphics. High-impact titles convey the message.
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Zadok Jewelers
15sec VIDEO EXAMPLE. Created with still photos. Visual effects used to animate background. The design intent is to inspire viewer attention with elegant imagery and minimal text.
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MIT
15sec VIDEO EXAMPLE: Features live-action video, stock video, motion graphics, visual effects (VFX) and stock music.
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Dental
15sec VIDEO EXAMPLE: Features live actors, motion graphics, visual effects (VFX) and stock music. Repeating blue theme supports logo. The edge-blur effect calls more attention to faces and teeth.
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Litographs
15sec VIDEO EXAMPLE. Brand promo video. Created with still photos, simple titles, motion graphics and visual effects. The challenge was to highlight a product concept that is new to many consumers. The final client version did not include the 3 seconds of credits at the end.
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HeidiJHale
15sec VIDEO EXAMPLE. Created with product photos and stock music. Additionally, motion graphics and image animation were used to make messaging and products more dynamic. The design intent is to inspire viewer attention with elegant imagery and minimal text. The final client version featured their website address and did not include the 3 seconds of …
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Visit Dallas
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphics and repetitive “reversal” effect to help message stand out.
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Matilda Jane Clothing
15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.
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The Outer Banks
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphic titles with supplemental stock video adding relaxing energy to primary still photos.
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Vicinity MedSpa
15sec VIDEO EXAMPLE: Web promo test video as a prelude to TV. Features still photo, animated titles, motion graphics and voice-over narration. Like many commercials, there is considerable work in refining the script. Especially since shorter videos require more attention in determining what to include versus what to leave out since too much information will …
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OfferUp
15sec VIDEO EXAMPLE: Web and social media promo video. Features live actors, motion graphics and accent elements. Designed to convey key messages without audio narration. The final client version featured their website address and did not include the 3 seconds of credits at the end.
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SnapSellers
30sec VIDEO EXAMPLE. Animated video ad intended to convey a new online personal sales app via simplicity. The idea was to convey the concept of getting rid of unwanted personal items via a user’s phone while highlighting the analogy of a “yard sale.” The final client version did not include the 3 seconds of credits …
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Osso Good
15sec VIDEO EXAMPLE: Web and social media promo video. Features still photos of products with quickly changing bright-colored backgrounds for product differentiation. Also features a live actor for product demonstration. No audio narration was used, just upbeat music and simple titles. The final client version featured their website address and did not include the 3 …
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Home Design
15sec VIDEO EXAMPLE: Animated mobile-device video for app download with client-supplied images. The original version was presented in a vertical format for social media. The final client version did not include the 3 seconds of credits at the end.
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Chameleon Cold Brew
15sec VIDEO EXAMPLE: Social media video. Features product shots with stock video, as well as upbeat music and brief titles to highlight simple messages. Frame with horizontal lines and blurred background added to further focus viewer attention on products. The final client version featured their website address and did not include the 3 seconds of …
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National Geographic
60sec VIDEO EXAMPLE. Social media promo video. Created with stock video, custom accent matte, custom music composition and motion graphics. High impact titles for viewers who do not have sound enabled.
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Caldera + Lab
15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal text.
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AdMenu
15sec VIDEO EXAMPLE. Animated video ad intended to convey a new technology concept via simplicity. Furthermore, in this example, the logo was integrated as an active element with the purpose of establishing better branding recollection for viewers. The final client version did not include the 3 seconds of credits at the end.
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Sage Intacct
15sec VIDEO EXAMPLE. Social media promo message using stock video and stock music. Green wash to support green logo. High impact titles and motion graphics for viewers who do not have sound enabled.
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Colonial Penn
15sec VIDEO EXAMPLE. Service promo video. Created with stock photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.
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CrunchFitness
15-sec VIDEO EXAMPLE: Features live-action, on-premise video, stock music, motion graphic titles, visual effects (VFX) and fast pacing.
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DoorDash
15sec VIDEO EXAMPLE: Features live-action video, voice-over, motion graphics, visual effects (VFX), and stock music. High-energy pace intended to engage viewer interest.
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Pigment
15sec VIDEO EXAMPLE: Product demonstration video to encourage free trial. The concept was to inspire consumer interest by showing the product in action.
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Propaganda Rejects
90sec VIDEO EXAMPLE: Social media promo video to encourage voting. Features custom-composed music, motion graphic titles, stock video and visual effects (VFX).
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Nyback Consulting
15sec VIDEO EXAMPLE: Features lots of motion graphics, motion photos, accent elements and stock music. Message titles to emphasize service message.
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Del Frisco’s Grille
15sec VIDEO EXAMPLE: Features motion-graphic titles, blurred-edge visual effects (VFX), animated still photos and stock music. The idea is to prominently feature the product while integrating an allusion to the restaurant’s ambiance.
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Birdwell
15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.
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Starbucks
6sec VIDEO EXAMPLE: Features motion images, motion graphic titles, VFX and stock music intended to convey a contemporary and energizing experience.
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The RealReal
15sec VIDEO EXAMPLE. Motion graphics, motion photos, accent elements (rotating circles) and visual effects (VFX) used to animate products. Gold pulsing edges and energetic stock music intended to galvanize viewer engagement.
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RVshare
15sec VIDEO EXAMPLE: Features motion graphics, motion photos, accent elements and stock music. Simple message titles to amplify service message.
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Murder for Hire
15sec VIDEO EXAMPLE: Mobile-device video ad for TV show. Features motion graphic titles near end and repetition of a dramatic quote for enhanced impact. Also, uses red paint-drop effect for added drama. The vertical format is for social media. The final client version did not include the 3 seconds of credits at the end.