Pay-for-Performance Video Advertising
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout (first published in 1981) and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
15sec VIDEO EXAMPLE: Web and social media promo video. Features simple message, live actors, voice-over and motion graphics. Basic message titles added for viewers who don’t have audio turned on.… Read the rest
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Overall, the cost of producing a commercial … Read the rest
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
The basic appeal … Read the rest
Many of the ads that you see on your computer, tablet or phone are anonymously targeted specifically to you. Here’s a brief outline of how programmatic advertising works.
Certain websites have default locations on their pages for the purpose of displaying digital ads. But the ads that are placed in those locations are changing … Read the rest
We provide leads and sales to clients through marketing, advertising and sometimes on a pay-for-performance (P4P) basis. We also provide short advertising trials to see if the lead generation will be mutually profitable.
For P4P partnerships, in particular, there’s an inherent tension built into a free trial. On the one hand, we bring … Read the rest
30sec VIDEO EXAMPLE: Features stock video, custom graphics, motion graphics and voice-over. Primary message (“Call 211”) visible most of the time. Supporting messages visible for less time. … Read the rest