Pay-for-Performance Video Advertising
Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).
Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest
15sec VIDEO EXAMPLE. Social media promo message using stock video and stock music. Green wash to support green logo. High impact titles and motion graphics for viewers who do not have sound enabled.… Read the rest
Direct Response Marketing is designed to generate an immediate response from consumers. This includes measuring each consumer response or purchase and attributing it to specific advertisements. This is different than ads that drive consumers to retail locations. Instead, consumers buy the product or service directly from the seller and usually via the ad (“call now,” … Read the rest
Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video.
Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines. And … Read the rest
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work
Sometimes the technology can take … Read the rest
How much would your business benefit from a continuous stream of pay-for-performance clients?
Let’s face it: Advertising is a pain.
It’s expensive.
It’s unpredictable.
Sometimes things you try don’t work at all.
And that’s the good news.
The bad news is that if you don’t generate enough sales, you’re on a trajectory to failure.… Read the rest
Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.
In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest
15sec VIDEO EXAMPLE: Animated mobile-device ad for video game. Features motion graphics titles. The original version was presented in a vertical format for social media.… Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest