“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”

He got a good laugh from the … Read the rest

Video Editing: Sometimes it’s not Inconspicuous

Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive … Read the rest

How I Film Epic Pizza B Roll

Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.

A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.

Speaking of video editing, as compelling as many of the shots are, this … Read the rest

What is a Website’s Value?

Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).

There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest

National Geographic

60sec VIDEO EXAMPLE. Social media promo video. Created with stock video, custom accent matte, custom music composition and motion graphics. High impact titles for viewers who do not have sound enabled.… Read the rest

Caldera + Lab

15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal text.… Read the rest

Video and TV Interview Tips

Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?

You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest