OfferUp

15sec VIDEO EXAMPLE: Web and social media promo video. Features live actors, motion graphics and accent elements. Designed to convey key messages without audio narration. The final client version featured their website address and did not include the 3 seconds of credits at the end.… Read the rest

#1 Copywriting Tip

There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.

In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest

Ten Lead Generation Models

Pay-for-Performance Video Advertising

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.

Lead generation includes any, or a combination of, the following:

Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest

SnapSellers

30sec VIDEO EXAMPLE. Animated video ad intended to convey a new online personal sales app via simplicity. The idea was to convey the concept of getting rid of unwanted personal items via a user’s phone while highlighting the analogy of a “yard sale.” The final client version did not include the 3 seconds … Read the rest

How the Google Search Ad Auction Works

If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.

Bear in … Read the rest

How ads follow you around the internet

This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.

Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which … Read the rest