Pay-for-Performance Video Advertising
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work
Sometimes the technology can take … Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.
This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.
Although it’s clear that when an advertiser is indicating targeting preferences for his or her … Read the rest
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest
If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.
Bear in … Read the rest
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout (first published in 1981) and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
w do search engines like Google, Bing, or DuckDuckGo manage to sift through billions of web pages to find the exact information you’re looking for in a matter of seconds? The answer lies in a complex system involving algorithms, indexing, and ranking.
At the core of search engines is a vast database called an … Read the rest
Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.
SEO facilitates the interaction … Read the rest
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
Others have length … Read the rest