Pay-for-Performance Video Advertising
This article analyzes the distinctions between prioritizing the lowest cost for new customer acquisition and the broader goal of increasing sales.
In the dynamic world of business, two fundamental objectives often vie for attention: acquiring new customers at the lowest possible cost and the overarching goal of increasing sales. While seemingly intertwined, … Read the rest
Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.
Lead generation includes any, or a combination of, the following:
♦ Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest
There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models).
In the world of online marketing, incorporating email into … Read the rest
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.
DAVID OGILVY VIDEO TRANSCRIPT
I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest
Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.
In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest
Effective copywriting equates to your “salespeople in print.”
“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.
Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?
With the advent of 21st century marketing technologies, some … Read the rest
How do you make purchase decisions?
It may be similar to others, even if it’s not an identical process.
Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest
Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.
But Google shows ads and video ads in other places, too.
Google calls those other places “partners.”
Google video partners … Read the rest
The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.
The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.
The book’s … Read the rest
Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.