For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.
To make matters worse, there are occasional examples of ads … Read the rest
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.
DAVID OGILVY VIDEO TRANSCRIPT
I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest
Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.
Starting out with Phase One, it could be stated that most struggling businesses are in this category.
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
Direct Response Marketing is designed to generate an immediate response from consumers. This includes measuring each consumer response or purchase and attributing it to specific advertisements. This is different than ads that drive consumers to retail locations. Instead, consumers buy the product or service directly from the seller and usually via the ad (“call now,” … Read the rest
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work effectively.