Ten Lead Generation Models

Pay-for-Performance Video Advertising

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.

Lead generation includes any, or a combination of, the following:

Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest

David Ogilvy’s Secret Weapon of Advertising

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.

DAVID OGILVY VIDEO TRANSCRIPT

I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest

How Google Search Works (in 5 minutes)

Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.

In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest

Copywriting Guidelines

Effective copywriting equates to your “salespeople in print.”

“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.

Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?

With the advent of 21st century marketing technologies, some … Read the rest

Consumer Purchase Decisions: The “Messy Middle”

How do you make purchase decisions?

It may be similar to others, even if it’s not an identical process.

Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest

The Problem with Google Video Partners for Google Ads

Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.

But Google shows ads and video ads in other places, too.

Google calls those other places “partners.”

Google video partners … Read the rest

Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s … Read the rest

3 Phases of Lead Generation

Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.

  • Starting out with Phase One, it could be stated that most struggling businesses are in this category.
  • A business
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