What is Direct Response Testing? (3 minute video)
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising campaigns, it can be the difference between profitability and unprofitability.
Fundamental to Internet Marketing, and Direct Response marketing in general, is the importance of testing, comparing and refining the various elements that generate traffic, leads, subscribers and sales.
Avid hiker, bicyclist, motorcyclist and long-time advertising pro. Founder of Skyworks Marketing, Nonprofit Fire and Our Ventura TV (cable TV). One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years. Skyworks Marketing provides lead generation and video advertising services. We create custom marketing funnels that provide the highest-quality leads and sales.