What is Copywriting?

If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term. But … Read the rest

Why My Small Business Advertising Doesn’t Work

For many small business owners, the phrase “advertising” conjures images of throwing money into a black hole. They invest in flyers, social media ads, pay-per-click ads, or local newspaper spots, only to be met with crickets. The phone doesn’t ring, website traffic remains stagnant, and sales figures barely budge. It’s a frustrating, demoralizing experience that … Read the rest

Outsource Online Lead Generation

There are a number of online lead generation models, and they all center around the concept of providing relevant, targeted, current (even real-time) sales leads.

In addition to continuing your own lead generation strategies – online or otherwise – an additional option is to outsource this activity. In exchange for payments on a per-lead basis, … Read the rest

What is a “Performance-Oriented” Website?

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Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.

At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest

How to Create Successful Facebook Video Ads: A 3-Step Formula

Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest

Will Pay-for-Performance (P4P) Marketing Work With a Low-Price Product or Service?

Businesses regularly inquire about partnering with Skyworks Marketing on a Pay-for-Performance (P4P) basis for leads or sales.

A number of variables are evaluated to determine the potential for a win-win partnership with such inquiries. One aspect that can work against a business seeking such a partnership is having a low-priced product or service, especially without … Read the rest

Beyond Low-Hanging Fruit: Aggressive Growth and Demand Generation

While low customer acquisition cost (CAC) holds undeniable appeal, especially for businesses seeking immediate returns, it often inherently limits growth by focusing predominantly on “low-hanging fruit” — customers who are already actively seeking a solution. (See CAC vs Growth).

True aggressive growth, however, necessitates moving beyond this reactive approach to embrace proactive demand generationRead the rest