Pay-for-Performance Video Advertising
Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video.
Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines. And … Read the rest
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work
Sometimes the technology can take … Read the rest
Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.
In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest
We provide leads and sales to clients through marketing, advertising and sometimes on a pay-for-performance (P4P) basis. We also provide short advertising trials to see if the lead generation will be mutually profitable.
For P4P partnerships, in particular, there’s an inherent tension built into a free trial. On the one hand, we bring … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.
SEO facilitates the interaction … Read the rest
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest