“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”

He got a good laugh from the … Read the rest

Split-Testing: What is it? Where to Start?

In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.

This is how marketing and advertising campaigns are made profitable and then made even … Read the rest

Consumer Purchase Decisions: The “Messy Middle”

How do you make purchase decisions?

It may be similar to others, even if it’s not an identical process.

Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest

Why Advertising Won’t Work for You

If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?

When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest

YouTube Reach Planner for Media Purchase Forecasting

“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.

“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.

Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest

Product Deep Dive: The New Google Analytics

Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.

The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest

“Offer Service” (For Free?)

The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your product or service into the hands of potential paying customers (who would not otherwise … Read the rest