Pay-for-Performance Video Advertising
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”
He got a good laugh from the … Read the rest
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Split-testing pricing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you split-test the prices of $50 and $100 for the … Read the rest
In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.
This is how marketing and advertising campaigns are made profitable and then made even … Read the rest
How do you make purchase decisions?
It may be similar to others, even if it’s not an identical process.
Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest
If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?
When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within i