Pay-for-Performance Video Advertising
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you … Read the rest
After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.
In fact, infomercials became so profitable that more and more … Read the rest
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising … Read the rest