Tag: testing

The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your product or service into the hands of potential paying customers (who would not otherwise … Read the rest

Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years

OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?

Would it be helpful to know the answers before you … Read the rest

What is Direct Response Testing? (3 minute video)

Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.

Inadequate market testing will not only generate inferior results for your advertising … Read the rest