Should You Create an Infomercial for Your Product?

eCommerce

After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.

In fact, infomercials became so profitable that more and more … Read the rest

“Testing” Your Way To Internet Marketing Success

What is Direct Response Testing? (3 minute video)

Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.

Inadequate market testing will not only generate inferior results for your advertising … Read the rest