For some business owners, particularly those who may be new to video, there’s a certain formality they may ascribe to the medium, even though YouTube is famous as an informal media — as well as everything else. That’s not to suggest that informality is, or is not, the best way to present your brand … Read the rest
Lead Generation and Sales Conversion Statistics
Lead generation, as part of the marketing and sales process, boils down to connecting buyers with sellers. The overall process can be very short, such as when a consumer lands on a web page and determines that they will make a purchase right then and there. (For example, buying a book or a DVD).… Read the rest
“Offer Service” (For Free?)
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within i
Black Hat SEO Examples
These days, Black Hat SEO can have the effect of pushing your content into a black hole of the internet, effectively making it non-existent.
“Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings … Read the rest
How to Test Your Business Idea – The Right Way
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you … Read the rest
Should You Create an Infomercial for Your Product?
After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.
In fact, infomercials became so profitable that more and more … Read the rest
A TV Commercial on the Super Bowl for only $10,000?
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
“Testing” Your Way To Internet Marketing Success
What is Direct Response Testing? (3 minute video)
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising … Read the rest
What is a Landing Page?
A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest
“Keywords: Keys to Internet Marketing”
Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of i