Pay-for-Performance Video Advertising
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising … Read the rest
A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest
Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of i
Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up.
He started Mint with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years.
This video is … Read the rest
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to
In … Read the rest
This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time … Read the rest
RSS is an abbreviation for Really Simple Syndication (also, Rich Site Summary). So what the heck is that? Well, for the first term, the initial two words are likely simple to grasp.
However, some folks might benefit from a little clarification about “Syndication.”
The word syndication comes from “syndicate,” which has a number of … Read the rest
A blog is a type of website.
The word “blog” is a contraction of “weblog.”
Of course “Web” refers to the “World Wide Web” (www), which is a very large set of interlinked documents accessed via the Internet.
A “log” is a regularly updated record of activities or events, such as ship’s log.
So, a … Read the rest
In every-day language, many folks regularly use the terms Internet and World Wide Web (Web) as synonyms.
However, the terms are not identical.
The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers.
In contrast, the Web is one of the services communicated via the … Read the rest