Pay-for-Performance Video Advertising
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).
The basic … Read the rest
In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.
For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different.… Read the rest
This video explores the complex, high-tech, and expensive world of food commercials, specifically focusing on the production of a Burger King test shoot at Steve Giralt’s studio, The Garage.
The production process involves several specialized roles and techniques:
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest
The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.
However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers … Read the rest
You produce a high quality product/service. Your customers/clients love you. You just need more of them.
You’re seeking a pay-for-performance (P4P) marketing service to provide as many new leads, or actual customers and clients, as you can get.
Maybe your business is doing great and you want to get to the … Read the rest
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more … Read the rest
How much should leads cost for your business?
What if you could set your own price?
With an emphasis on video advertising, we create real-time leads specifically for your business and we get paid only from the sales you make.
As you might suspect, this type of marketing partnership does not work for all … Read the rest
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