For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different.… Read the rest
How Food Commercials Are Made
This video explores the complex, high-tech, and expensive world of food commercials, specifically focusing on the production of a Burger King test shoot at Steve Giralt’s studio, The Garage.
The production process involves several specialized roles and techniques:
The Food Stylist
- Preparation: Food stylists use real food but treat it to maintain its
YouTube Reach Planner for Media Purchase Forecasting
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest
The Four Fundamentals of Database Marketing
The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.
However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers … Read the rest
Pay-for-Performance Quest for Client Partners
P4P PARTNER QUEST
You produce a high quality product/service. Your customers/clients love you. You just need more of them.
You’re seeking a pay-for-performance (P4P) marketing service to provide as many new leads, or actual customers and clients, as you can get.
Maybe your business is doing great and you want to get to the … Read the rest
Should You Offer a Paid Online Newsletter?
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more … Read the rest
How Much Should Leads Cost?
How much should leads cost for your business?
What if you could set your own price?
With an emphasis on video advertising, we create real-time leads specifically for your business and we get paid only from the sales you make.
As you might suspect, this type of marketing partnership does not work for all … Read the rest
Future-Proof Your Marketing: Advertising in a Cookieless World
The use of browser cookies and ad tracking, in general, are fundamental to our web experience. Ad tracking provides two important advantages within the advertising landscape:
- Ad tracking facilitates better-targeted ads to consumers (meaning that consumers should see ads that are more relevant).
- Ad tracking provides feedback to the advertisers on the effectiveness
The Whole Working-From-Home Thing
I don’t buy Apple products, but I’m generally a fan of their ads. Their newest video-ode to the “Work From Home” (WFH) culture is a sequel to their “Underdogs” spot from last year (see below).
As a reflection of the 2020 working reality, the protagonist crew is collaborating remotely. This is a compelling product … Read the rest
Product Deep Dive: The New Google Analytics
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest