Pay-for-Performance Video Advertising
Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.
SEO facilitates the interaction … Read the rest
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
Others have length … Read the rest
The Super Bowl is the most-watched television event in the United States, with an average audience of over 100 million viewers. This makes it a prime opportunity for advertisers to reach a large and captive audience. The cost of a 30-second Super Bowl ad has been steadily increasing over the years, and for 2025, … Read the rest
Mass Marketing Fraud and scams are not new.
As an example, in the 1920’s, the Ponzi scheme (bogus investment swindle) was a notorious way to bilk individuals from their savings. However, the idea of that specific scam goes back earlier, to 1857, when Charles Dickens described it in his novel Little Dorrit. Back in … Read the rest
If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?
When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest
Uploading videos to YouTube is easier than ever, primarily because the platform accepts a great variety of video lengths, as well as the majority of video formats.
In brief, any YouTube user can upload videos up to 15 minutes long. However, users who have a good track record of complying with YouTube’s Community Guidelines may … Read the rest
One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”
Especially since the majority of traffic who might be buyers of your products or services, … Read the rest
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).
Traditional marketing has broadly relied upon these channels:
• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).
The basic … Read the rest
In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.