Pay-for-Performance Video Advertising
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout (first published in 1981) and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
w do search engines like Google, Bing, or DuckDuckGo manage to sift through billions of web pages to find the exact information you’re looking for in a matter of seconds? The answer lies in a complex system involving algorithms, indexing, and ranking.
At the core of search engines is a vast database called an … Read the rest
1min VIDEO EXAMPLE: Talking-head television public service announcement (PSA). Features supplemental stock video, motion graphic titles and VFX background (not a green screen).… Read the rest
15sec VIDEO EXAMPLE: Magazine video with still photos. Features motion graphics to add animated energy. The original version was square for social media feeds.… Read the rest
15sec VIDEO EXAMPLE: Features male and female voice-overs with software videos, stock music, motion graphic titles, and visual effects (VFX).… Read the rest
30sec VIDEO EXAMPLE: Features original artworks, voice-over, motion graphics, custom graphics, stock video and customized stock music.… Read the rest
15sec VIDEO EXAMPLE: Social media product video. Features motion graphic titles as well as animated accent elements to highlight product performance. The original version was square for social media feeds.… Read the rest
15sec VIDEO EXAMPLE. Features motion graphic titles, VFX and animated accent elements to highlight service and product. Website and Call-to-Action removed for this example. … Read the rest