Pay-for-Performance Video Advertising
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling.
You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt.
Nevertheless, Godin doesn’t really describe in real … Read the rest
Video editing is an essential part of the marketing and advertising process, as it allows companies to create visually appealing and engaging content that effectively communicates their message. In this introductory article, we will explore the importance of video editing in marketing and advertising and how it can enhance the overall impact of a video … Read the rest
Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.
It breaks down advertising into two camps:
The above video primarily … Read the rest
Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).
Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest
15sec VIDEO EXAMPLE: Features stock video clips, custom look, motion graphics, stock music. voice over and photo. Script was written to emphasize “Simplicity.”… Read the rest
This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.
Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which … Read the rest
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work
Sometimes the technology can take … Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.
This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.
Although it’s clear that when an advertiser is indicating targeting preferences for his or her … Read the rest
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest