Pay-for-Performance Video Advertising
Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.
It breaks down advertising into two camps:
The above video primarily … Read the rest
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout (first published in 1981) and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
15sec VIDEO EXAMPLE. Created with product photos and stock music. Additionally, motion graphics and image animation were used to make messaging and products more dynamic. The design intent is to inspire viewer attention with elegant imagery and minimal text. The final client version featured their website address and did not include the 3 seconds … Read the rest
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Overall, the cost of producing a commercial … Read the rest
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
The basic appeal … Read the rest