Using Transitions in Video Editing

In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.

The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest

How Much Does a TV Commercial Cost?

Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).

Overall, the cost of producing a commercial … Read the rest

Realtor

15sec VIDEO EXAMPLE: Features stock video clips, custom look, motion graphics, stock music. voice over and photo. Script was written to emphasize “Simplicity.”… Read the rest

How Robots Made This Food Commercial Look Effortless

Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.

For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest

P4P Partnership Process

Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?

We’re looking for win-win partnerships.


Synopsis: Pay-for-Performance (P4P) Partnership Process

  • P4P Risks/Rewards
  • What We Don’t Do
  • What We Do
  • Data Science & AI
  • The Catch

  • P4P Trial Selection Process
  • Qualification Examples
  • 2-Week P4P Trial
  • 90-Day P4P Trial
  • P4P Remuneration

Pay-for-Performance Risk/Rewards

The basic appeal … Read the rest

Practical Advertising Goals when Competing in the Current PPC Arena

PPC IN THE PAST

Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest

What Is Programmatic Advertising?

Many of the ads that you see on your computer, tablet or phone are anonymously targeted specifically to you. Here’s a brief outline of how programmatic advertising works.

Certain websites have default locations on their pages for the purpose of displaying digital ads. But the ads that are placed in those locations are changing … Read the rest

Internet Fraud and Work-at-Home Scams

Mass Marketing Fraud and scams are not new.

As an example, in the 1920’s, the Ponzi scheme (bogus investment swindle) was a notorious way to bilk individuals from their savings. However, the idea of that specific scam goes back earlier, to 1857, when Charles Dickens described it in his novel Little Dorrit. Back in … Read the rest

Quest of the Keys

30sec VIDEO EXAMPLE. Web and social media promo video. Created with still photos and a custom music composition. Features visual effects (VFX) and motion graphics. High-impact titles convey the message.… Read the rest