Outsource Online Lead Generation

There are a number of online lead generation models, and they all center around the concept of providing relevant, targeted, current (even real-time) sales leads.

In addition to continuing your own lead generation strategies – online or otherwise – an additional option is to outsource this activity. In exchange for payments on a per-lead basis, … Read the rest

How to Create Successful Facebook Video Ads: A 3-Step Formula

Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest

YouTube “Split Test” Video Advertising Trial

Click above for 15sec video

We’ll produce two videos, customized to your product or service. Then we’ll advertise both videos to your prospects in your geographical area on YouTube until they reach 20,000 views in total. (More views available upon request). This will show which video generates the best response for future marketing.

This special … Read the rest

Closer School

30sec VIDEO EXAMPLE: Talking-head teaser video. Features repetition of key messaging, further accentuated with titles, sound effects, motion graphics, audio effects and subtle visual effects.… Read the rest

Will Pay-for-Performance (P4P) Marketing Work With a Low-Price Product or Service?

Businesses regularly inquire about partnering with Skyworks Marketing on a Pay-for-Performance (P4P) basis for leads or sales.

A number of variables are evaluated to determine the potential for a win-win partnership with such inquiries. One aspect that can work against a business seeking such a partnership is having a low-priced product or service, especially without … Read the rest

“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”

He got a good laugh from the … Read the rest