Pay-for-Performance Video Advertising
Businesses regularly inquire about partnering with Skyworks Marketing on a Pay-for-Performance (P4P) basis for leads or sales.
A number of variables are evaluated to determine the potential for a win-win partnership with such inquiries. One aspect that can work against a business seeking such a partnership is having a low-priced product or service, especially without … Read the rest
The following four stages represent the lead-generation progression for our pay-for-performance (P4P) services. These stages also parallel our P4P trial process and includes:
In brief, the following stages represent our internal lead generation operations and services.
Whereas, the P4P Partner Process is … Read the rest
Google owns the two biggest search engines in the world: #1 is their very own Google.com search engine, which they created. And #2 is YouTube, which Google purchased in 2006. In other words, there’s a heck of a lot of folks who use Google properties to find information and learn new things.
In retrospect, … Read the rest
15sec VIDEO EXAMPLE: Magazine video with still photos. Features motion graphics to add animated energy. The original version was square for social media feeds.… Read the rest
Should you hire a PPC freelancer or a PPC agency?
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”
He got a good laugh from the … Read the rest
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive … Read the rest
We’ll produce two videos, customized to your product or service. Then we’ll advertise both videos to your prospects in your geographical area on YouTube until they reach 20,000 views in total. (More views available upon request). This will show which video generates the best response for future marketing.
This special … Read the rest
Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).
There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest
15sec VIDEO EXAMPLE. Features motion graphic titles, VFX and animated accent elements to highlight service and product. Website and Call-to-Action removed for this example. … Read the rest