90sec VIDEO EXAMPLE: Features voice-over, motion graphics, VFX and a montage of stock video, stock photos and stock music. Script intended to simplify and personalize a potentially complex message with a story that embraces modern and ancient time.… Read the rest
Pay-for-Performance Quest for Client Partners
P4P PARTNER QUEST
You produce a high quality product/service. Your customers/clients love you. You just need more of them.
You’re seeking a pay-for-performance (P4P) marketing service to provide as many new leads, or actual customers and clients, as you can get.
Maybe your business is doing great and you want to get to the … Read the rest
Our Ventura TV
76sec VIDEO EXAMPLE: Cable television PSA. Features spokesperson, live-talent montage, stock music, motion graphic titles and visual effects (VFX).… Read the rest
Should You Offer a Paid Online Newsletter?
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more … Read the rest
How Much Should Leads Cost?
How much should leads cost for your business?
What if you could set your own price?
With an emphasis on video advertising, we create real-time leads specifically for your business and we get paid only from the sales you make.
As you might suspect, this type of marketing partnership does not work for all … Read the rest
Future-Proof Your Marketing: Advertising in a Cookieless World
The use of browser cookies and ad tracking, in general, are fundamental to our web experience. Ad tracking provides two important advantages within the advertising landscape:
- Ad tracking facilitates better-targeted ads to consumers (meaning that consumers should see ads that are more relevant).
- Ad tracking provides feedback to the advertisers on the effectiveness
The Whole Working-From-Home Thing
I don’t buy Apple products, but I’m generally a fan of their ads. Their newest video-ode to the “Work From Home” (WFH) culture is a sequel to their “Underdogs” spot from last year (see below).
As a reflection of the 2020 working reality, the protagonist crew is collaborating remotely. This is a compelling product … Read the rest
Free Society
30sec VIDEO EXAMPLE: Features custom music, motion graphics and visual effects (VFX). The primary stock video clip was altered to conform with the mood of the message, which is primarily driven by text for social media.… Read the rest
Product Deep Dive: The New Google Analytics
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising … Read the rest
International Standards
15sec VIDEO EXAMPLE. Still photo with animation, visual effects, motion graphics and stock music. The text is the message. Video intended to convey the message without viewer audio enabled.… Read the rest