“Testing” Your Way To Internet Marketing Success

What is Direct Response Testing? (3 minute video)

Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.

Inadequate market testing will not only generate inferior results for your advertising campaigns, … Read the rest

What is a Landing Page?

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest

“Keywords: Keys to Internet Marketing”

Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of internet marketing. Search engine optimization, pay-per-click advertising and much of Internet marketing, in general, is built upon the use of keywords.… Read the rest

Social Media Chocolate Strategy

This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.

My feedback was simple: Eat more chocolate and spend less time … Read the rest

What is RSS?

RSS is an abbreviation for Really Simple Syndication (also, Rich Site Summary). So what the heck is that? Well, for the first term, the initial two words are likely simple to grasp.

However, some folks might benefit from a little clarification about “Syndication.”

The word syndication comes from “syndicate,” which has a number of … Read the rest

What is a Blog?

A blog is a type of website.

The word “blog” is a contraction of “weblog.”

Of course “Web” refers to the “World Wide Web” (www), which is a very large set of interlinked documents accessed via the Internet.

A “log” is a regularly updated record of activities or events, such as ship’s log.

So, a … Read the rest