Google Ads Conversion Tracking

One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”

Especially since the majority of traffic who might be buyers of your products or services, … Read the rest

Del Frisco’s Grille

15sec VIDEO EXAMPLE: Features motion-graphic titles, blurred-edge visual effects (VFX), animated still photos and stock music. The idea is to prominently feature the product while integrating an allusion to the restaurant’s ambiance. … Read the rest

Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).

Traditional marketing has broadly relied upon these channels:

• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest

Introduction to Smart Bidding with Google Ads

“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).

The basic … Read the rest

Pay-for-Performance Marketing & Advertising

Is there anything better for your business than Pay-for-Performance leads and sales?

Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.

We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.

How far can your business … Read the rest

Birdwell

15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.… Read the rest

Do You Need More Leads and Sales?

How much would your business benefit from a continuous stream of pay-for-performance clients?

Let’s face it: Advertising is a pain.

It’s expensive.

It’s unpredictable.

Sometimes things you try don’t work at all.

And that’s the good news.

The bad news is that if you don’t generate enough sales, you’re on a trajectory to failure.… Read the rest

Starbucks

6sec VIDEO EXAMPLE: Features motion images, motion graphic titles, VFX and stock music intended to convey a contemporary and energizing experience.… Read the rest

The RealReal

15sec VIDEO EXAMPLE. Motion graphics, motion photos, accent elements (rotating circles) and visual effects (VFX) used to animate products. Gold pulsing edges and energetic stock music intended to galvanize viewer engagement.… Read the rest

EVERY STEP of Commercial FILMMAKING Explained: in 10min

In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.

The Pitching Phase

  • The Client & Agency: The process begins when a client seeking to sell a product approaches an advertising
Read the rest