Pay-for-Performance Video Advertising
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).
The basic … Read the rest
Is there anything better for your business than Pay-for-Performance leads and sales?
Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.
We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.
How far can your business … Read the rest
15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.… Read the rest
How much would your business benefit from a continuous stream of pay-for-performance clients?
Let’s face it: Advertising is a pain.
It’s expensive.
It’s unpredictable.
Sometimes things you try don’t work at all.
And that’s the good news.
The bad news is that if you don’t generate enough sales, you’re on a trajectory to failure.… Read the rest
6sec VIDEO EXAMPLE: Features motion images, motion graphic titles, VFX and stock music intended to convey a contemporary and energizing experience.… Read the rest
15sec VIDEO EXAMPLE. Motion graphics, motion photos, accent elements (rotating circles) and visual effects (VFX) used to animate products. Gold pulsing edges and energetic stock music intended to galvanize viewer engagement.… Read the rest
In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.
For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different.… Read the rest
This video explores the complex, high-tech, and expensive world of food commercials, specifically focusing on the production of a Burger King test shoot at Steve Giralt’s studio, The Garage.
The production process involves several specialized roles and techniques:
15sec VIDEO EXAMPLE: Features motion graphics, motion photos, accent elements and stock music. Simple message titles to amplify service message.… Read the rest