6sec VIDEO EXAMPLE: Features motion images, motion graphic titles, VFX and stock music intended to convey a contemporary and energizing experience.… Read the rest
The RealReal
15sec VIDEO EXAMPLE. Motion graphics, motion photos, accent elements (rotating circles) and visual effects (VFX) used to animate products. Gold pulsing edges and energetic stock music intended to galvanize viewer engagement.… Read the rest
EVERY STEP of Commercial FILMMAKING Explained: in 10min
In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.
The Pitching Phase
- The Client & Agency: The process begins when a client seeking to sell a product approaches an advertising
Why Super Bowl 2023’s Commercials Will Be the Booziest in 33 Years | WSJ
For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different.… Read the rest
How Food Commercials Are Made
This video explores the complex, high-tech, and expensive world of food commercials, specifically focusing on the production of a Burger King test shoot at Steve Giralt’s studio, The Garage.
The production process involves several specialized roles and techniques:
The Food Stylist
- Preparation: Food stylists use real food but treat it to maintain its
RVshare
15sec VIDEO EXAMPLE: Features motion graphics, motion photos, accent elements and stock music. Simple message titles to amplify service message.… Read the rest
Murder for Hire
15sec VIDEO EXAMPLE: Mobile-device video ad for TV show. Features motion graphic titles near end and repetition of a dramatic quote for enhanced impact. Also, uses red paint-drop effect for added drama. The vertical format is for social media. The final client version did not include the 3 seconds of credits at the end.… Read the rest
YouTube Reach Planner for Media Purchase Forecasting
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest
The Four Fundamentals of Database Marketing
The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.
However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers … Read the rest
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