15sec VIDEO EXAMPLE: Mobile-device video ad for TV show. Features motion graphic titles near end and repetition of a dramatic quote for enhanced impact. Also, uses red paint-drop effect for added drama. The vertical format is for social media. The final client version did not include the 3 seconds of credits at the end.… Read the rest
YouTube Reach Planner for Media Purchase Forecasting
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest
The Four Fundamentals of Database Marketing
The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.
However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers … Read the rest
Free Video and Advertising Trial
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- Pay Us Nothing
- Free Video / TV Commercial
- 2-Week Google / YouTube Ad Trial
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- No Obligation to Continue After Trial
- Opportunity for P4P Partnership
- Sign-Up by Dec 31, 2021
We’ll produce a free custom video, suitable for advertising online or on TV, specifically
Video Advertising Trial for Leads and Sales
GET MORE LEADS AND SALES
- Custom video and ad trial for your product or service
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- Can be used as a pre-TV trial
- See VIDEO EXAMPLES below
- Start by Oct 31, 2021
We’ll produce a custom video, suitable
Free TV Commercial / Video
- Apply before Sept 30, 2021
- Free custom TV commercial/video solely for your business
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- Only pay Google for the media costs ($50/day x 14 days = $700)
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- See “VIDEO
World Manufacturing Forum
90sec VIDEO EXAMPLE: Features voice-over, motion graphics, VFX and a montage of stock video, stock photos and stock music. Script intended to simplify and personalize a potentially complex message with a story that embraces modern and ancient time.… Read the rest
Pay-for-Performance Quest for Client Partners
P4P PARTNER QUEST
You produce a high quality product/service. Your customers/clients love you. You just need more of them.
You’re seeking a pay-for-performance (P4P) marketing service to provide as many new leads, or actual customers and clients, as you can get.
Maybe your business is doing great and you want to get to the … Read the rest
Our Ventura TV
76sec VIDEO EXAMPLE: Cable television PSA. Features spokesperson, live-talent montage, stock music, motion graphic titles and visual effects (VFX).… Read the rest
Should You Offer a Paid Online Newsletter?
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more … Read the rest