Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
1) Catch their eye
2) Penetrate their mind
3) Warm their heart
He also notes that music is a big part of the effectiveness of television commercials.
Stew is a former Madison Avenue Creative Director. From the 1960’s and into the 1990’s, Stew was behind some of the most notable TV commercials of that era.
Here is a partial list of clients that has Stew has worked with:
- Avis
- Band Aids
- Boy Scouts of America
- Bristol-Myers
- Chrysler
- Coca-Cola
- Colgate Palmolive
- Delta Airlines
- Ford
- General Foods
- Goodyear Tires
- Kentucky Fried Chicken
- New York State Lottery
- Proctor & Gamble
Avid hiker, bicyclist, motorcyclist and long-time advertising pro. Founder of Skyworks Marketing, Nonprofit Fire and Our Ventura TV (cable TV). One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years. Skyworks Marketing provides lead generation and video advertising services. We create custom marketing funnels that provide the highest-quality leads and sales.