Pay-for-Performance Video Advertising
This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.
Although it’s clear that when an advertiser is indicating targeting preferences for his or her … Read the rest
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest
If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.
Bear in … Read the rest
What’s the secret to developing a continuous stream of leads and sales?
Well, it’s not a secret to everyone. But there are plenty of folks who haven’t heard about it. This includes some free video advertising from Google, as part of their low-cost video advertising on YouTube, which many aren’t aware of. … Read the rest
It’s been about thirty years since I read the original text by Al Ries and Jack Trout (first published in 1981) and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.
w do search engines like Google, Bing, or DuckDuckGo manage to sift through billions of web pages to find the exact information you’re looking for in a matter of seconds? The answer lies in a complex system involving algorithms, indexing, and ranking.
At the core of search engines is a vast database called an … Read the rest
Many of the ads that you see on your computer, tablet or phone are anonymously targeted specifically to you. Here’s a brief outline of how programmatic advertising works.
Certain websites have default locations on their pages for the purpose of displaying digital ads. But the ads that are placed in those locations are changing … Read the rest
Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest
This video challenges the common belief that modern advertising manipulates emotions to create subconscious associations with products, a concept referred to as “emotional inception.” Instead, it proposes an alternative theory called the “social connotation theory of advertising.”
The popular “emotional inception” theory suggests advertisements … Read the rest