Pay-for-Performance Video Advertising
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure.
At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of … Read the rest
Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest
A recent large-scale study by OpenAI, analyzing over a million conversations, reveals a significant change in user behavior: almost one in four chats on ChatGPT are people actively seeking information, asking for advice, and researching what to buy. This category, known as “information seeking,” has exploded, growing from 14% to 24% in just one … Read the rest
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
Should you hire a PPC freelancer or a PPC agency?
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
While low customer acquisition cost (CAC) holds undeniable appeal, especially for businesses seeking immediate returns, it often inherently limits growth by focusing predominantly on “low-hanging fruit” — customers who are already actively seeking a solution. (See CAC vs Growth).
True aggressive growth, however, necessitates moving beyond this reactive approach to embrace proactive demand generation… Read the rest
Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).
There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
In short, three email messages will be sent … Read the rest
In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.
This is how marketing and advertising campaigns are made profitable and then made even … Read the rest
This article analyzes the distinctions between prioritizing the lowest cost for new customer acquisition and the broader goal of increasing sales.
In the dynamic world of business, two fundamental objectives often vie for attention: acquiring new customers at the lowest possible cost and the overarching goal of increasing sales. While seemingly intertwined, … Read the rest