15sec VIDEO EXAMPLE. Created with product photos and stock music. Additionally, motion graphics and image animation were used to make messaging and products more dynamic. The design intent is to inspire viewer attention with elegant imagery and minimal text. The final client version featured their website address and did not include the 3 seconds … Read the rest
Full-Funnel, Multi-Touch Marketing
Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.
In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest
How Robots Made This Food Commercial Look Effortless
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
How Much Does a TV Commercial Cost?
Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Overall, the cost of producing a commercial … Read the rest
Using Transitions in Video Editing
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
P4P Partnership Process
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
Synopsis: Pay-for-Performance (P4P) Partnership Process
- P4P Risks/Rewards
- What We Don’t Do
- What We Do
- Data Science & AI
- The Catch
- P4P Trial Selection Process
- Qualification Examples
- 2-Week P4P Trial
- 90-Day P4P Trial
- P4P Remuneration
Pay-for-Performance Risk/Rewards
The basic appeal … Read the rest
Balancing The Realities of ‘Free Trial’ Tension
We provide leads and sales to clients through marketing, advertising and sometimes on a pay-for-performance (P4P) basis. We also provide short advertising trials to see if the lead generation will be mutually profitable.
For P4P partnerships, in particular, there’s an inherent tension built into a free trial. On the one hand, we bring … Read the rest
Visit Dallas
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphics and repetitive “reversal” effect to help message stand out. … Read the rest
What Is Programmatic Advertising?
Many of the ads that you see on your computer, tablet or phone are anonymously targeted specifically to you. Here’s a brief outline of how programmatic advertising works.
Certain websites have default locations on their pages for the purpose of displaying digital ads. But the ads that are placed in those locations are changing … Read the rest
Practical Advertising Goals when Competing in the Current PPC Arena
PPC IN THE PAST
Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest