30sec VIDEO EXAMPLE: Features stock video, stock graphics, motion graphics and stock music. Primary message (“Call 211”) visible most of the time. Supporting messages visible for less time. … Read the rest
80sec VIDEO EXAMPLE: Cable television PSA. Features three spokespersons, including a local politician, as well as stock music.… Read the rest
30sec VIDEO EXAMPLE. Web and social media promo video. Created with still photos and a custom music composition. Features visual effects (VFX) and motion graphics. High-impact titles convey the message.… Read the rest
Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video.
Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines. And … Read the rest
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
Skyworks is a digital advertising agency that specializes in generating leads and sales, not only through the Internet, but primarily through video and television. We have three different ways to help expand your business and two of them offer the opportunity for a pay-for-performance partnership. (Try saying that three times fast!)
A) The first option … Read the rest
MORE IMPORTANTLY, WHAT DOES IT MEAN FOR YOUR BUSINESS?
In brief, it means more customers without paying cash for the advertising.
“Groupon for TV” is an expression that conveys the simplicity of a pay-for-performance advertising model offered by Skyworks Marketing, which is a digital advertising agency located by the ocean in Ventura, CA.
Although there … Read the rest
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to
In addition … Read the rest