For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different.… Read the rest
Future-Proof Your Marketing: Advertising in a Cookieless World
The use of browser cookies and ad tracking, in general, are fundamental to our web experience. Ad tracking provides two important advantages within the advertising landscape:
- Ad tracking facilitates better-targeted ads to consumers (meaning that consumers should see ads that are more relevant).
- Ad tracking provides feedback to the advertisers on the effectiveness
The Whole Working-From-Home Thing
I don’t buy Apple products, but I’m generally a fan of their ads. Their newest video-ode to the “Work From Home” (WFH) culture is a sequel to their “Underdogs” spot from last year (see below).
As a reflection of the 2020 working reality, the protagonist crew is collaborating remotely. This is a compelling product … Read the rest