Tag: advertising

The use of browser cookies and ad tracking, in general, are fundamental to our web experience. Ad tracking provides two important advantages within the advertising landscape:

1. Ad tracking facilitates better-targeted ads to consumers (meaning that consumers should see ads that are more relevant).
2. Ad tracking provides feedback to the advertisers on the effectiveness

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I don’t buy Apple products, but I’m generally a fan of their ads. Their newest video-ode to the “Work From Home” (WFH) culture is a sequel to their “Underdogs” spot from last year (see below). 

As a reflection of the 2020 working reality, the protagonist crew is collaborating remotely. This is a compelling product … Read the rest