Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling. You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt. Nevertheless, Godin doesn’t really describe in real terms the differences. This could be simplified by stating that marketing is the umbrella term that embraces storytelling, content generation, messaging, and all types of promotion, including advertising and even PR. Whereas advertising is merely the slice of marketing that represents the paid presentation of such, whether through TV, radio, magazine, digital ads or other types of paid channels.
Avid hiker, bicyclist, motorcyclist and long-time advertising pro. Founder of Skyworks Marketing, Nonprofit Fire and Our Ventura TV (cable TV). One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years. Skyworks Marketing provides lead generation and video advertising services. We create custom marketing funnels that provide the highest-quality leads and sales.