Pay-for-Performance Video Advertising
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you … Read the rest
After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.
In fact, infomercials became so profitable that more and more … Read the rest
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising … Read the rest
A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest
Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of i
Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up.
He started Mint with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years.
This video is … Read the rest
This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time … Read the rest
RSS is an abbreviation for Really Simple Syndication (also, Rich Site Summary). So what the heck is that? Well, for the first term, the initial two words are likely simple to grasp.
However, some folks might benefit from a little clarification about “Syndication.”
The word syndication comes from “syndicate,” which has a number of … Read the rest
A blog is a type of website.
The word “blog” is a contraction of “weblog.”
Of course “Web” refers to the “World Wide Web” (www), which is a very large set of interlinked documents accessed via the Internet.
A “log” is a regularly updated record of activities or events, such as ship’s log.
So, a … Read the rest
In every-day language, many folks regularly use the terms Internet and World Wide Web (Web) as synonyms.
However, the terms are not identical.
The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers.
In contrast, the Web is one of the services communicated via the … Read the rest