Pay-for-Performance Video Advertising
The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.
The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.
The book’s … Read the rest
Direct Response Marketing is designed to generate an immediate response from consumers. This includes measuring each consumer response or purchase and attributing it to specific advertisements. This is different than ads that drive consumers to retail locations. Instead, consumers buy the product or service directly from the seller and usually via the ad (“call now,” … Read the rest
You’ve learned some things about marketing. Maybe you’ve checked out some internet articles, watched some videos and/or read some marketing books.
But how many ‘old’ marketing books have you read?
I’ve read a bunch of books over the years and continue to do so as much as possible. And although I have a few favorites, … Read the rest
For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.
To make matters worse, there are occasional examples of ads … Read the rest
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling.
You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt.
Nevertheless, Godin doesn’t really describe in real … Read the rest
Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.
It breaks down advertising into two camps:
The above video primarily … Read the rest
Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).
Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest
This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.
Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which … Read the rest
To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work
Sometimes the technology can take … Read the rest
Here is a clever marketing citation that has been circulated around for many years that delineates the differences between advertising, promotion, publicity, public relations and marketing.