Pay-for-Performance Video Advertising
Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.
A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.
Speaking of video editing, as compelling as many of the shots are, this … Read the rest
Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).
There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest
Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?
You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
In short, three email messages will be sent … Read the rest
In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.
This is how marketing and advertising campaigns are made profitable and then made even … Read the rest
This article analyzes the distinctions between prioritizing the lowest cost for new customer acquisition and the broader goal of increasing sales.
In the dynamic world of business, two fundamental objectives often vie for attention: acquiring new customers at the lowest possible cost and the overarching goal of increasing sales. While seemingly intertwined, … Read the rest
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Split-testing pricing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you split-test the prices of $50 and $100 for the … Read the rest
It would be ideal if you could just launch a new lead generation campaign and have it work well enough that you now have an ample flow of highly qualified prospects reaching out to you every day. That’s every marketer’s dream, even if it’s unrealistic in most circumstances. (Of course for products or services with … Read the rest
There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.
In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive … Read the rest