Pay-for-Performance Video Advertising
This video challenges the common belief that modern advertising manipulates emotions to create subconscious associations with products, a concept referred to as “emotional inception.” Instead, it proposes an alternative theory called the “social connotation theory of advertising.”
The popular “emotional inception” theory suggests advertisements … Read the rest
15sec VIDEO EXAMPLE: Magazine video with still photos. Features motion graphics to add animated energy. The original version was square for social media feeds.… Read the rest
15sec VIDEO EXAMPLE: Features male and female voice-overs with software videos, stock music, motion graphic titles, and visual effects (VFX).… Read the rest
30sec VIDEO EXAMPLE: Features original artworks, voice-over, motion graphics, custom graphics, stock video and customized stock music.… Read the rest
15sec VIDEO EXAMPLE: Social media product video. Features motion graphic titles as well as animated accent elements to highlight product performance. The original version was square for social media feeds.… Read the rest
15sec VIDEO EXAMPLE. Features motion graphic titles, VFX and animated accent elements to highlight service and product. Website and Call-to-Action removed for this example. … Read the rest
30sec VIDEO EXAMPLE: Features stock video, motion graphics, accent elements, stock music, exaggerated colors, simple message and an accelerated pace intended to amplify action.… Read the rest
80sec VIDEO EXAMPLE: Cable television PSA. Features three spokespersons, including a local politician, as well as stock music.… Read the rest
15sec VIDEO EXAMPLE: Web and social media promo video. Features simple message, live actors, voice-over and motion graphics. Basic message titles added for viewers who don’t have audio turned on.… Read the rest
30sec VIDEO EXAMPLE: Features stock video, custom graphics, motion graphics and voice-over. Primary message (“Call 211”) visible most of the time. Supporting messages visible for less time. … Read the rest