15sec VIDEO EXAMPLE: Features lots of motion graphics, motion photos, accent elements and stock music. Message titles to emphasize service message.… Read the rest
Why Advertising Won’t Work for You
If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?
When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest
YouTube Video Upload Specifications and a Bit of History
Uploading videos to YouTube is easier than ever, primarily because the platform accepts a great variety of video lengths, as well as the majority of video formats.
In brief, any YouTube user can upload videos up to 15 minutes long. However, users who have a good track record of complying with YouTube’s Community Guidelines may … Read the rest
Google Ads Conversion Tracking
One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”
Especially since the majority of traffic who might be buyers of your products or services, … Read the rest
Del Frisco’s Grille
15sec VIDEO EXAMPLE: Features motion-graphic titles, blurred-edge visual effects (VFX), animated still photos and stock music. The idea is to prominently feature the product while integrating an allusion to the restaurant’s ambiance. … Read the rest
Marketing to Generation Y and Generation X
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).
Traditional marketing has broadly relied upon these channels:
• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest
Introduction to Smart Bidding with Google Ads
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).
The basic … Read the rest
Pay-for-Performance Marketing & Advertising
Is there anything better for your business than Pay-for-Performance leads and sales?
Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.
We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.
How far can your business … Read the rest
Birdwell
15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.… Read the rest
Do You Need More Leads and Sales?
How much would your business benefit from a continuous stream of pay-for-performance clients?
Let’s face it: Advertising is a pain.
It’s expensive.
It’s unpredictable.
Sometimes things you try don’t work at all.
And that’s the good news.
The bad news is that if you don’t generate enough sales, you’re on a trajectory to failure.… Read the rest