Pay-for-Performance Video Advertising
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
Others have length … Read the rest
15sec VIDEO EXAMPLE: Features live-action video, stock video, motion graphics, visual effects (VFX) and stock music. … Read the rest
15sec VIDEO EXAMPLE: Features live actors, motion graphics, visual effects (VFX) and stock music. Repeating blue theme supports logo. The edge-blur effect calls more attention to faces and teeth.… Read the rest
15sec VIDEO EXAMPLE. Brand promo video. Created with still photos, simple titles, motion graphics and visual effects. The challenge was to highlight a product concept that is new to many consumers. The final client version did not include the 3 seconds of credits at the end.… Read the rest
15sec VIDEO EXAMPLE. Created with product photos and stock music. Additionally, motion graphics and image animation were used to make messaging and products more dynamic. The design intent is to inspire viewer attention with elegant imagery and minimal text. The final client version featured their website address and did not include the 3 seconds … Read the rest
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphics and repetitive “reversal” effect to help message stand out. … Read the rest
15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.… Read the rest
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphic titles with supplemental stock video adding relaxing energy to primary still photos.… Read the rest
The Super Bowl is the most-watched television event in the United States, with an average audience of over 100 million viewers. This makes it a prime opportunity for advertisers to reach a large and captive audience. The cost of a 30-second Super Bowl ad has been steadily increasing over the years, and for 2025, … Read the rest
15sec VIDEO EXAMPLE: Web promo test video as a prelude to TV. Features still photo, animated titles, motion graphics and voice-over narration. Like many commercials, there is considerable work in refining the script. Especially since shorter videos require more attention in determining what to include versus what to leave out since too much information … Read the rest