Pay-for-Performance Video Advertising
Should you hire a PPC freelancer or a PPC agency?
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.
Bear in … Read the rest
Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.
Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest
Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest
One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”
Especially since the majority of traffic who might be buyers of your products or services, … Read the rest
“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions and clicks, which would typically be earlier in the customer conversion path (also known as a sales funnel).
The basic … Read the rest