Pay-for-Performance Video Advertising
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Split-testing pricing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you split-test the prices of $50 and $100 for the … Read the rest
It would be ideal if you could just launch a new lead generation campaign and have it work well enough that you now have an ample flow of highly qualified prospects reaching out to you every day. That’s every marketer’s dream, even if it’s unrealistic in most circumstances. (Of course for products or services with … Read the rest
There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.
In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive … Read the rest
Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.
In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest
Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”
He got a good laugh from the … Read the rest
There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models).
In the world of online marketing, incorporating email into … Read the rest
Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand.
Lead generation includes any, or a combination of, the following:
♦ Broadcast Advertising: Infomercials are a prime example here. Not only is … Read the rest
OK, yes, it’s true: there are in fact numerous errors that can be made when planning or hiring professionals for a video production. So how can only one be prioritized?
In my years of producing over 1300 videos for TV, web and social media, the #1 error that I encounter boils down to this: … Read the rest
15sec VIDEO EXAMPLE: This social media video contrasts a youthful, high-energy dancing experience versus the relaxed and personal charm of the coffee bar.… Read the rest