Pay-for-Performance Video Advertising
Direct Response Marketing is designed to generate an immediate response from consumers. This includes measuring each consumer response or purchase and attributing it to specific advertisements. This is different than ads that drive consumers to retail locations. Instead, consumers buy the product or service directly from the seller and usually via the ad (“call now,” … Read the rest
You’ve learned some things about marketing. Maybe you’ve checked out some internet articles, watched some videos and/or read some marketing books.
But how many ‘old’ marketing books have you read?
I’ve read a bunch of books over the years and continue to do so as much as possible. And although I have a few favorites, … Read the rest
For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.
To make matters worse, there are occasional examples of ads … Read the rest
15sec VIDEO EXAMPLE: Social media video. Features motion graphics of titles, as well as accent elements surrounding products for emphasis. Additionally, visual effects added, such as brief flashes of “glow” and “brightening” in products shots (still photos) to make them more animated and vibrant.… Read the rest
Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video.
Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines. And … Read the rest
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling.
You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt.
Nevertheless, Godin doesn’t really describe in real … Read the rest
Video editing is an essential part of the marketing and advertising process, as it allows companies to create visually appealing and engaging content that effectively communicates their message. In this introductory article, we will explore the importance of video editing in marketing and advertising and how it can enhance the overall impact of a video … Read the rest
Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.
It breaks down advertising into two camps:
The above video primarily … Read the rest
Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).
Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest
15sec VIDEO EXAMPLE: Features stock video clips, custom look, motion graphics, stock music. voice over and photo. Script was written to emphasize “Simplicity.”… Read the rest