HeidiJHale

15sec VIDEO EXAMPLE. Created with product photos and stock music. Additionally, motion graphics and image animation were used to make messaging and products more dynamic. The design intent is to inspire viewer attention with elegant imagery and minimal text. The final client version featured their website address and did not include the 3 seconds … Read the rest

Visit Dallas

15sec VIDEO EXAMPLE: Social media travel video. Features motion graphics and repetitive “reversal” effect to help message stand out. … Read the rest

Matilda Jane Clothing

15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.… Read the rest

The Outer Banks

15sec VIDEO EXAMPLE: Social media travel video. Features motion graphic titles with supplemental stock video adding relaxing energy to primary still photos.… Read the rest

Super Bowl ads hit record $8 million for 30 seconds of air time

The Super Bowl is the most-watched television event in the United States, with an average audience of over 100 million viewers. This makes it a prime opportunity for advertisers to reach a large and captive audience. The cost of a 30-second Super Bowl ad has been steadily increasing over the years, and for 2025, … Read the rest

Vicinity MedSpa

15sec VIDEO EXAMPLE: Web promo test video as a prelude to TV. Features still photo, animated titles, motion graphics and voice-over narration. Like many commercials, there is considerable work in refining the script. Especially since shorter videos require more attention in determining what to include versus what to leave out since too much information … Read the rest

OfferUp

15sec VIDEO EXAMPLE: Web and social media promo video. Features live actors, motion graphics and accent elements. Designed to convey key messages without audio narration. The final client version featured their website address and did not include the 3 seconds of credits at the end.… Read the rest

SnapSellers

30sec VIDEO EXAMPLE. Animated video ad intended to convey a new online personal sales app via simplicity. The idea was to convey the concept of getting rid of unwanted personal items via a user’s phone while highlighting the analogy of a “yard sale.” The final client version did not include the 3 seconds … Read the rest

Osso Good

15sec VIDEO EXAMPLE: Web and social media promo video. Features still photos of products with quickly changing bright-colored backgrounds for product differentiation. Also features a live actor for product demonstration. No audio narration was used, just upbeat music and simple titles. The final client version featured their website address and did not include the … Read the rest

Home Design

15sec VIDEO EXAMPLE: Animated mobile-device video for app download with client-supplied images. The original version was presented in a vertical format for social media. The final client version did not include the 3 seconds of credits at the end.… Read the rest