Pay-for-Performance Video Advertising
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know, “What’s the secret to becoming a best-selling author?” His answer: “Write a best-selling book.”
He got a good laugh from the … Read the rest
Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.
A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.
Speaking of video editing, as compelling as many of the shots are, this … Read the rest
OK, yes, it’s true: there are in fact numerous errors that can be made when planning or hiring professionals for a video production. So how can only one be prioritized?
In my years of producing over 1300 videos for TV, web and social media, the #1 error that I encounter boils down to this: … Read the rest