Caldera + Lab

15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal text.

Litographs

15sec VIDEO EXAMPLE. Product promo video. Created with still photos, simple titles, motion graphics and visual effects. The challenge was to highlight a product concept that is new to many consumers.

Colonial Penn

15sec VIDEO EXAMPLE. Service promo video. Created with still photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.

Tijuana Flats

15sec VIDEO EXAMPLE: Social media video. Features motion graphics of titles, as well as accent elements surrounding products for emphasis. Additionally, visual effects added, such as brief flashes of “glow” and “brightening” in products shots (still photos) to make them more animated and vibrant.

Birdwell

15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.

ChargeCords

15sec VIDEO EXAMPLE: Social media product video. Features motion graphic titles as well as animated accent elements to highlight product performance. The original version was square for social media feeds.

Matilda Jane Clothing

15sec VIDEO EXAMPLE: Social media product video with still photos. Features animated accent elements (falling confetti) to highlight the festive motif. The original version was square for social media feeds.