15sec VIDEO EXAMPLE: Web and social media promo video. Features still photos of products with quickly changing bright-colored backgrounds for product differentiation. Also features live actor for product demonstration. No audio message used, just upbeat music and simple titles.
Caldera + Lab
15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal text.
US Bank
15sec VIDEO EXAMPLE: Web and social media promo video. Features simple message, live actors, voice-over and motion graphics. Basic message titles added for viewers who don’t have audio turned on.
Home Design
15sec VIDEO EXAMPLE: Animated mobile-device video for app download. The original version was presented in a vertical format for social media.
Chameleon Cold Brew
15sec VIDEO EXAMPLE: Social media video. Features product shots with stock video, as well as upbeat music and brief titles to highlight simple messages. Frame with horizontal lines and blurred background added to further focus viewer attention on products.
Litographs
15sec VIDEO EXAMPLE. Product promo video. Created with still photos, simple titles, motion graphics and visual effects. The challenge was to highlight a product concept that is new to many consumers.
Colonial Penn
15sec VIDEO EXAMPLE. Service promo video. Created with still photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.
Pigment
15sec VIDEO EXAMPLE: Product demonstration video to encourage free trial. The concept was to inspire consumer interest by showing the product in action.
Java Grill
15sec VIDEO EXAMPLE: This social media video contrasts a youthful, high-energy dancing experience versus the relaxed and personal charm of the coffee bar.
Visit Dallas
15sec VIDEO EXAMPLE: Social media travel video. Features motion graphics and repetitive “reversal” effect to help message stand out.