There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models).
In the world of online marketing, incorporating email into … Read the rest
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
In short, three email messages will be sent … Read the rest
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Market price-testing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you market test the prices of $50 and $100 for … Read the rest