Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.
A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.
Speaking of video editing, as compelling as many of the shots are, this BTS also illustrates how much power the editing and post-production wields in delivering the impact of the final commercial.
It’s the quick cuts, speed ramps, color grading, sound effects and music that really highlight the product.
Another takeaway is how much reasonably high production value can be achieved with relatively low-budget shoots in this day and age. (Of course it’s still up to the talent of the production team to make that happen.)