Pay-for-Performance Video Advertising
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
Uploading videos to YouTube is easier than ever, primarily because the platform accepts a great variety of video lengths, as well as the majority of video formats.
In brief, any YouTube user can upload videos up to 15 minutes long. However, users who have a good track record of complying with YouTube’s Community Guidelines may … Read the rest
In this video, director Mark Bone provides a comprehensive breakdown of the commercial filmmaking process, illustrating how months of planning and the work of hundreds of people culminate in a single 30-second advertisement.
This video explores the complex, high-tech, and expensive world of food commercials, specifically focusing on the production of a Burger King test shoot at Steve Giralt’s studio, The Garage.
The production process involves several specialized roles and techniques:
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to
In … Read the rest