Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
1) Catch their eye 2) Penetrate their mind 3) Warm their heart
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to making it all happen.