YouTube Expands its Partnership Program Again

YouTube Call-To-Action OverlaysDo you create and upload a lot of good quality videos to YouTube? If so, you may qualify for the YouTube Partner Program which allows you to receive advertising revenue based upon the number of times your videos are viewed.
Well…maybe…maybe not.
Certainly, if you are a YouTube Partner, you will get paid. However, the criteria for establishing that YouTube partnership is a bit nebulous. Here’s how YouTube describes their qualifications:

To become a YouTube Partner, you must meet these minimum requirements:
♦ You create original videos suitable for online streaming.
♦ You own or have express permission to use and monetize all audio and video content that you upload – no exceptions.
♦ You regularly upload videos that are viewed by thousands of YouTube users.

Not everyone who believes that they meet those qualifications is accepted as a partner, but the program has expanded.
The YouTube Partner Program was piloted by Google in 2007 and at the end of the year they opened it up wider with this announcement on their blog titled YouTube Partner Program Expands. Following is an excerpt:

Recognizing YouTube users for their creativity and their role in building YouTube is of the utmost importance to our team. That’s why earlier this year we launched a pilot of the YouTube Partner Program, our way of enabling some of the most popular and prolific original content creators within the YouTube community to earn money from their videos. These partners decide which of their videos they would like to generate revenue on YouTube, and in turn, they receive a portion of the revenue generated from ads that run next to those videos.

This week, TechCrunch posted that YouTube Extends Revenue Sharing Program To Anyone With A Viral Video.  This does not change the criteria for becoming a YouTube Partner, but it does open up the revenue sharing opportunity for anyone who has a video that does go viral.
Here’s an excerpt from the TechCrunch article:

Here’s how it works: YouTube will be monitoring its site for videos that quickly go viral, and will then reach out to the content uploader with an Email invitation to “Enable Revenue Sharing” on that video. If you choose to enable the feature, then YouTube will place ads against the video and will give you a cut, which gets paid into your Google AdSense account. YouTube’s criteria for joining the program are vague — the site plans to look at the number of views a video gets, its virality, and compliance with the site’s Terms of Service, but it has offered no concrete numbers.

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