Seth Godin is a prolific author of business books, a renown blogger and a celebrated speaker. His latest book (11th) is titled Tribes: We Need You To Lead Us.
Godin defines the title in this way: “A tribe is a group of people connected to a leader, and connected to an idea.”
Here’s why I recommend reading this:
1) It’s a great book on 21st century leadership
2) It’s inspiring
3) It’s short
There are a number of practical quotes from the book that I might include in the future, by here is a simple one that is pertinent to this website:
“The Internet is just a tool, an easy way to enable some tactics. The real power of tribes has nothing to do with the Internet and everything to do with people.”
It’s easy to get lost in how technology works and lose sight of its purpose. If we consider technology as a way to facilitate communication, that simplifies the varied ways it can serve us.