Caldera + Lab

15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal … Read the rest

Chameleon Cold Brew

15sec VIDEO EXAMPLE: Social media video. Features product shots with stock video, as well as upbeat music and brief titles to highlight simple messages. Frame with horizontal lines and blurred background added to further focus viewer attention on products.… Read the rest


15sec VIDEO EXAMPLE. Product promo video. Created with still photos, simple titles, motion graphics and visual effects. The challenge was to highlight a product concept that is new to many consumers.… Read the rest

Murder for Hire

15sec VIDEO EXAMPLE: Mobile-device video ad for TV show. Features motion graphic titles near end and repetition of a dramatic quote for enhanced impact. Also, uses red paint-drop effect for added drama. The original version was presented in a vertical format for social media.… Read the rest


15sec VIDEO EXAMPLE: Social media product video. Features “blur” effect to focus viewer attention on products and also to add animation to still photos. Additional stripe elements added to accent the stripe pattern in the products.… Read the rest


15sec VIDEO EXAMPLE: Features live-action video, voice-over, motion graphics, visual effects (VFX), and stock music. High-energy pace intended to engage viewer interest.… Read the rest

Colonial Penn

15sec VIDEO EXAMPLE. Service promo video. Created with stock photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.… Read the rest