Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?
You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest
Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
1) Catch their eye 2) Penetrate their mind 3) Warm their heart
He also notes that music is a big part of the effectiveness … Read the rest
TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. As a result, the main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).… Read the rest