Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Market price-testing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you market test the prices of $50 and $100 for … Read the rest
How do you make purchase decisions? It may be similar to others, even if it’s not an identical process.
Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social media. … Read the rest
“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.
“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partners sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with third … Read the rest
After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.
In fact, infomercials became so profitable that more and more … Read the rest
Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.
The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising product … Read the rest
- How do you determine the best price for your product or service?
- How do you know what kind of sales or purchase incentives perform the best?
- Which type of guarantee will generate more revenue?
- Is it possible to find which target demographic generates the most sales?
- How do you know if you have the best
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within i
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you … Read the rest