“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest

Should You Create an Infomercial for Your Product?

eCommerce

After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.

In fact, infomercials became so profitable that more and more … Read the rest

Product Deep Dive: The New Google Analytics

Google Analytics 4 is released and it’s built upon machine learning and the customer journey, which means it facilitates analysis across multiple platforms and devices.

The idea is that by applying Google’s machine learning models, this new Google Analytics will automatically alert users to important data trends. An example could be highlighting a rising product … Read the rest

“Offer Service” (For Free?)

The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your product or service into the hands of potential paying customers (who would not otherwise … Read the rest