To marketing and advertising types, the technology of getting a message out can be beguiling. Regardless of whether it’s online, or (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc., each media type demands a certain amount of technical attention to make everything work effectively.
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive … Read the rest
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling. You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt. Nevertheless, Godin doesn’t really describe in real … Read the rest